21 September 2017: Esquire, the posh males’s journal model, broadcasts the return of Esquire Townhouse, with Dior confirmed as headline sponsor for the second consecutive yr.
Taking place from 12-15 October, the four-day luxurious model expertise will as soon as once more take over London’s 10-11 Carlton Terrace with a curation of reside talks, interviews and masterclasses showcasing the easiest on the earth of favor, sport, TV, know-how, journey, meals and movie.
Activity deliberate for the occasion features a TED speak with Russell Brand, an viewers with Sir Geoff Hurst, a night with Steven Knight and Cillian Murphy, an interview with Paul Smith, a ‘What I’ve Learned’ session with Mark Cavendish and a ‘My Life in Books’ speak with Alan Hollinghurst. The Townhouse may even host a collection of wine tastings, supper golf equipment and fitness courses with main trainers from Equinox, Third Space, Barry’s Bootcamp, F45, BXR and Triyoga. In addition to providing ticketed occasions, the Townhouse would be the final pop-up members membership for the Esquire viewers.
Brands shall be absolutely built-in into Esquire Townhouse exercise with Dior internet hosting an unique pop-up perfume discovery expertise, LG SIGNATURE showcasing its vary of ultra-premium merchandise in an area designed by designer Patrick Grant, and Martin Miller’s Gin providing friends a number of gin masterclasses. In addition, Lexus might be demonstrating its premium Mark Levinson audio techniques and providing luxurious check drive experiences.
Duncan Chater, Chief Brand Officer – Luxury, Young Women, Fitness & Health, Hearst UK, says: “Following its hugely successful inaugural year, Esquire Townhouse with Dior returns to provide the ultimate living brand experience. Utilising our luxury consumer database, we will attract a high net worth audience and drive attendance over the four days. Esquire is phenomenally engaged with its affluent audience, and The Townhouse will connect consumers with luxury brands and influential talent. We’re thrilled to be continuing our valuable partnership with Dior this year.”
Margaret Attwooll, General Manager, Parfums Christian Dior says: “We are delighted to work in partnership with Esquire Townhouse once again this year. As one of the leading Perfumes and Cosmetics brands in the world, the House of Christian Dior is synonymous with French excellence and refined elegance, together with playfulness, and we are thrilled to bring this vision to life with Esquire Townhouse. Esquire is known as the UK’s most stylish, luxury men’s magazine, and Dior is proud to collaborate with them, to share this incredible experience with our wonderful Dior and Esquire clients.”
View the complete schedule right here: https://hearstlive.co.uk/esquiretownhouse/
For extra info please contact:
Ben Bolton PR Manager
T: 020 7439 5218/07793 795919
About Hearst UK
Hearst UK publishes 22 manufacturers together with ELLE, Harper’s Bazaar, Cosmopolitan, Good Housekeeping and Jamie. Our manufacturers attain over one in three UK women and one in 4 UK males each month, enabling shoppers to get extra out of life and our trusted content material engages them wherever they’re. We promote over 4 million magazines a month and have 17 million UK digital distinctive customers, reaching 22 million followers and followers by means of our social media platforms together with Snapchat Discover.
Hearst UK’s occasions division – Hearst Live – connects with over one million individuals a yr via occasions such as Cosmopolitan’s Self Made, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed model extensions embrace Country Living sofas, Men’s Health nutritional vitamins and House Beautiful Homes. We even have a rising B2B operation providing accreditation by way of the Good Housekeeping Institute, a state-of-the-art testing facility in Soho.
Hearst UK is the buying and selling identify of National Magazine Company Ltd.
(TGI Clickstream Jan-Dec 2016, comScore May 2017, ABC July-Dec 2016, social analytics May 2017.)
* Sources: ABC (Jan – June 2016), Google Analytics (Jan – June 2016 common) Social impressions: Hearst social dashboard (June 2016)
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