- Hearst retains market management place in all its month-to-month
journal aggressive sectors
- Dynamic distribution recognised by ABC for first time
10 August 2017: Hearst UK, the main premium writer, has launched its newest set of ABC figures for the interval Jan-Jun 2017. The outcomes present Good Housekeeping, Country Living, Women’s Health and Men’s Health retaining market management positions in every of their respective aggressive curiosity sectors, while Cosmopolitan stays the very best circulating younger women’s shiny.
Hearst has additionally seen year-on-year progress for 5 of its titles:
- Country Living is up Four% year-on-year with a mixed ABC of 187,394
- ELLE Decoration is up Three% year-on-year with a mixed ABC of 71,794
- Women’s Health, voted journal of the yr at this yr’s PPA Awards, is up Three% year-on-year with a mixed ABC of 131,690. It additionally sees its 10th consecutive period-on-period ABC improve since launch
- Harper’s Bazaar is up 1% year-on-year with an ABC of 111,424
- Jamie is up Four% year-on-year with a mixed ABC of 47,021
Cosmopolitan, ELLE and Harper’s Bazaar proceed to profit from Hearst’s dynamic distribution technique, which places these magazines instantly into the palms of their audiences via a tightly focused mixture of channels. And for the primary time, ABC has included a breakdown of those copies into the certificates to obviously exhibit how every model is reaching its viewers.
For Cosmopolitan that is by way of gyms, cinemas, buying centres and thru associate advertising programmes. For ELLE, it’s via its lookfantastic.com magnificence field partnership in addition to cinema and excessive finish purchasing locations and for Harper’s Bazaar it’s by way of prestigious partnerships such because the V&A and Kensington Palace in addition to by means of a sustained presence at cultural occasions comparable to Masterpiece London, RHS Chelsea Flower Show and Hearst’s Country Living Spring Fair.
New unbiased analysis carried out on behalf of Hearst exhibits engagement ranges amongst shoppers who obtain dynamically distributed copies is simply as excessive as these readers who paid for a replica of their journal*.
James Wildman, CEO of Hearst UK, says: “We consider print magazines have a singular capacity to succeed in, affect and have interaction shoppers and I’m delighted that Hearst leads the market in every of our month-to-month journal aggressive sectors. I’m additionally thrilled to see so lots of our titles in progress.
“These outcomes additionally underline that our dynamic strategy to distribution is delivering strongly to our advertisers. We’re persevering with to construct loyal and engaged audiences by means of each paid-for and dynamic channels, and our new analysis supplies clear and compelling proof that we’re attracting new readers. We’ve additionally labored extraordinarily intently with ABC to include and spotlight our new routes to market within the certificates for the very first time, which is necessary to each our advertisers and buying and selling companions.
“These results show that whether through our magazines, which are read by more than seven million people a month, via our digital brands, which reach 17 million monthly unique users, or through our many fabulous events, our iconic brands continue to grow rapidly and have the ability to provide trusted content which engages their audience wherever they are.”
Full ABC outcomes for Hearst UK are listed under.
*Hearst partnered with unbiased analysis company Engage Research to survey 10,000 shoppers who both picked up Cosmopolitan, ELLE or Harper’s Bazaar by way of a dynamic distribution channel or paid for it on the newsstand or by way of subscription. The analysis in contrast the outcomes towards particular standards together with ranges of engagement and probability to learn sooner or later. Results confirmed 9 out of 10 of each units of readers would learn the journal once more sooner or later and on common, all readers learn over 74% of the difficulty.
For extra info, please contact:
Ben Bolton, PR Manager, Hearst UK
T: 020 7439 5218/07793 795919
HEARST UK MONTHLY BRANDS
Cosmopolitan: Total mixed ABC of 403,887, -1% pop, -2% yoy
Country Living: Total mixed ABC of 187,394, zero% pop, +Four% yoy
ELLE: Total mixed ABC of 172,193, +2% pop, zero% yoy
ELLE Decoration: Total mixed ABC of 71,794, +Four% pop, +Three% yoy
Esquire: Total mixed ABC of 62,051, -5% pop, -Four% yoy
Good Housekeeping: Total mixed ABC of 439,561, -Three% pop, -1% yoy
Harper’s Bazaar: Total mixed ABC of 111,424, zero% pop, +1% yoy
House Beautiful: Total mixed ABC of 109,970, -7% pop, -Four% yoy
Men’s Health: Total mixed ABC of 174,672, -Four% pop, -Three% yoy
Prima: Total mixed ABC of 240,924, -7% pop, -7% yoy
Red: Total mixed ABC of 166,340, -9% pop, -14% yoy
Women’s Health: Total mixed ABC of 131,960, +1percentpop, +Three% yoy
HEARST UK WEEKLY BRANDS
Best: Total mixed ABC of 130,506, -6% pop, -9% yoy
Inside Soap: Total mixed ABC of 98,226, -5% pop, -7% yoy
Real People: Total mixed ABC of 124,859, -10% pop, -12% yoy
Reveal: Total mixed ABC of 100,685, -10% pop, -12% yoy
Asda Good Living: Total mixed ABC of 1,797,167, -2% pop, -9% yoy
Jamie: Total mixed ABC of 47,021, -1% pop, +Four% yoy
About Hearst UK
Hearst UK publishes 22 manufacturers together with ELLE, Harper’s Bazaar, Cosmopolitan, Good Housekeeping and Jamie. Our manufacturers attain over one in three UK women and one in 4 UK males each month, enabling shoppers to get extra out of life and our trusted content material engages them wherever they’re. We promote over 4 million magazines a month and have 17 million UK digital distinctive customers, reaching 22 million followers and followers via our social media platforms together with Snapchat Discover.
Hearst UK’s occasions division – Hearst Live – connects with over one million individuals a yr by way of occasions similar to Cosmopolitan’s Self Made, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed model extensions embrace Country Living sofas, Men’s Health nutritional vitamins and House Beautiful Homes. We even have a rising B2B operation providing accreditation by way of the Good Housekeeping Institute, a state-of-the-art testing facility in Soho.
Hearst UK is the buying and selling identify of National Magazine Company Ltd.
(TGI Clickstream Jan-Dec 2016, comScore May 2017, ABC July-Dec 2016, social analytics May 2017.)
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