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Hearst UK and Westfield partner to launch ‘On Trend’

HEARST UK AND WESTFIELD PARTNER TO LAUNCH ‘ON TREND’

– A NEW IN-STORE FASHION AND BEAUTY EVENT

22 August 2017, London UK – This September, innovator in buying and leisure, Westfield, will host two weekends of dynamic reside style and magnificence content material in partnership with three of Hearst UK’s premium manufacturers: Cosmopolitan, ELLE and Esquire. In partnership with Dyson Supersonic™, the in-store type occasion ‘On Trend: Your new season edit’ will happen in Westfield London (15 – 17 September) and Westfield Stratford City (22 – 24 September).

The inaugural occasion will give buyers an unique in-store expertise with main style and magnificence manufacturers. There shall be a curated Beauty Pop-Up by ELLE the place visitors will probably be in a position to expertise the model by way of interactive magnificence and wellbeing shows. Cosmopolitan will even be introduced to life by way of numerous magnificence stands. In addition, Esquire will invite friends to expertise a curated assortment of Esquire authorised remedies and grooming actions.

Live runway catwalks, curated by Hearst’s editorial style specialists, will function each half an hour with an interactive digital ‘shop it now’ product assortment by way of Westfield’s Product Search service. Plus, lead partner Dyson can be showcasing the Dyson Supersonic hairdryer at their complimentary blow dry bar; with a strong digital motor designed for quick drying.  Guests shall be in a position to choose hair tendencies immediately from the catwalk created by Dyson, with recommendations on how to obtain these types at house. Other model companions embrace Bottega Gold, Next, Accessorize, Monsoon, House of Fraser, Nars and Primark.

Westfield’s Chief Marketing Officer, Myf Ryan, feedback; “Fashion fuels a lot of our in centre visitors, with consumers wanting to be impressed and engaged by way of our huge and eclectic assortment of shops. With so many retailers and shops to select from, we’re happy to find a way to borrow the artistic eye of three of Hearst’s largest manufacturers to curate the collections and showcase how to put on the newest appears. What’s extra this partnership supplies an immersive, inspiring and fast expertise, with trend finds purchasable instantly from the runway.”

Victoria Archbold, Director of Events and Sponsorship, Hearst UK, says; “Fashion and beauty are the essence of ELLE, Cosmopolitan and Esquire. On Trend will offer consumers a unique experience where they will not only have the chance to interact with our editorial experts, but they will be able to directly connect with our recommended fashion and beauty products. We are thrilled to be partnering with Westfield to bring this event to life on a grand scale at such a desirable destination.”

Further partnerships and exercise particulars to be introduced.

For extra details about On Trend at Westfield Stratford City and Westfield London, go to www.uk.westfield.com.


 – Ends – 

For enquiries, please contact: 

Francesca Raquet

Francesca.Raquet@hkstrategies.com

+44 20 7973 4444

Westfield UK press workplace

WestfieldUK@hkstrategies.com

+44 20 7413 3318

 

About Westfield

Westfield Corporation (ASX Code: WFD) is an internally managed, vertically built-in, purchasing centre group enterprise possession, improvement, design, development, funds/asset administration, property administration, leasing and advertising actions and using roughly 2,000 employees worldwide. Westfield Corporation has pursuits in 35 buying centres within the United States and the United Kingdom, encompassing roughly 6,487 shops and complete belongings underneath administration of $29.three billion.

About Hearst UK

Hearst UK publishes 22 manufacturers together with ELLE, Harper’s Bazaar, Cosmopolitan, Good Housekeeping and Jamie. Our manufacturers attain over one in three UK women and one in 4 UK males each month, enabling shoppers to get extra out of life and our trusted content material engages them wherever they’re. We promote over 4 million magazines a month and have 17 million UK digital distinctive customers, reaching 22 million followers and followers via our social media platforms together with Snapchat Discover.

Hearst UK’s occasions division – Hearst Live – connects with over one million individuals a yr via occasions comparable to Cosmopolitan’s Self Made, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed model extensions embrace Country Living sofas, Men’s Health nutritional vitamins and House Beautiful Homes. We even have a rising B2B operation providing accreditation by way of the Good Housekeeping Institute, a state-of-the-art testing facility in Soho.

Hearst UK is the buying and selling identify of National Magazine Company Ltd.

www.hearst.co.uk

 

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