Hearst UK appoints Sarah Bailey as Group Editorial Director of Good Housekeeping, Red and Prima
Susy Smith appointed Group Editorial Director of Country Living, House Beautiful and ELLE Decoration
10 July 2017: Hearst UK, the main premium writer, has introduced two new senior editorial appointments throughout six of its manufacturers because it streamlines its Lifestyle & Homes titles into a brand new division.
The strategic choice to realign six manufacturers in a single division underneath two new Publishing Groups is because of clear similarities in each audiences and promoting shoppers throughout the titles and additionally to encourage higher collaboration throughout the manufacturers usually. Good Housekeeping, Prima and Red will come collectively as a Lifestyle Group whereas Country Living, ELLE Decoration and House Beautiful will align as a Homes Group, with every group led by a Group Editorial Director.
Sarah Bailey takes on the newly created position of Group Editorial Director of Good Housekeeping, Red and Prima and Susy Smith has been appointed Group Editorial Director of Country Living, House Beautiful and ELLE Decoration.
Both Sarah and Susy will probably be chargeable for the content material technique and high quality of supply throughout all three manufacturers inside their respective teams, reporting to Sharon Douglas, Chief Brand Officer, Lifestyle & Homes. Each particular person journal model might be overseen by an Executive Editor and these appointments might be introduced within the subsequent few days.
Sarah was beforehand Editor-in-Chief of Red, becoming a member of the model in 2013. Prior to that she was Deputy Editor-in-Chief of Harper’s Bazaar within the US, earlier than turning into Deputy Editor at Harper’s Bazaar UK. Sarah has been chargeable for the expansion of the Red model, serving to to increase its attain throughout a number of platforms that embrace its experiential pageant Red Smart Women Week, and its celebrated Red Woman of the Year Awards.
Susy Smith has been Editor-in-Chief of Country Living since 1995. Under her management the journal has flourished. She has pushed extension of the model into 14 Country Living Fairs that deliver the model to life, a premium furnishings vary with retailer DFS, a rural courting website and quite a few different branded merchandise. She additionally created the editorial marketing campaign ‘Farmer Wants a Wife’ and subsequent TV collection that went on to be syndicated to 22 nations.
Sarah Bailey says: “I am thrilled to be taking ownership of three such fantastic brands. Red has been dear to my heart for a long time and will always be so. Good Housekeeping is the biggest selling monthly magazine in the UK, has a deeply loyal audience and is as relevant today as when it launched 95 years ago. Prima is well-loved, authentic and cherished by all its many readers. I’m looking forward to working with the excellent teams on each of these brands to ensure that we continue to delight and inform our audiences.”
Susy Smith says: “I am delighted to be taking the helm at our homes titles. Country Living, ELLE Decoration and House Beautiful are all successful multi-faceted brands in their own right. Each caters for a different audience and with Country Living and House Beautiful we hold the number one and number three positions in the home interest market. ELLE Decoration is a global style influencer. The three titles together are a formidable portfolio to go out to market with. I am very much looking forward to working with their incredibly experienced teams to accelerate the growth of the three brands even further.”
James Wildman, CEO, Hearst UK, says; “I’m delighted to be making these appointments. Susy and Sarah are each exceptionally gifted, skilled Editors, who’ve the strategic nous, the creativity and the imaginative and prescient to make sure that our Lifestyle and Homes manufacturers proceed to strongly ship towards their large potential and the expectations of their audiences.
“We are currently having conversations with the senior Editorial talent affected by these changes to discuss where we might utilise their exceptional skills and expertise within the business and we will be making further announcements in due course.”
Sarah and Susy will begin their roles with fast impact.
For extra info please contact:
Ben Bolton, PR Manager
T: 0207 7439 5218: M: 07793 795919
About Hearst Magazines UK
Hearst UK publishes 22 manufacturers together with ELLE, Harper’s Bazaar, Cosmopolitan, Good Housekeeping and Jamie. Our print and digital manufacturers attain over one in three UK women and one in 4 UK males each month, and our trusted content material engages them wherever they’re. We promote over 4 million magazines a month and have 17 million UK digital distinctive customers, reaching 22 million followers and followers by way of our social media platforms together with Snapchat Discover.
Hearst UK’s occasions division – Hearst Live – connects with over one million individuals a yr by means of occasions comparable to Cosmopolitan’s Self Made, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed model extensions embrace Country Living sofas, Men’s Health nutritional vitamins and House Beautiful Homes. We even have a rising B2B operation providing accreditation by way of the Good Housekeeping Institute, a state-of-the-art testing facility in Soho.
Hearst UK is the buying and selling identify of National Magazine Company Ltd.
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