Mumbai: Actress Raveena Tandon, additionally a social activist, has lent help to a She’s Ambassador marketing campaign, aimed toward empowering younger women to make selections beneficial to wholesome life and social improvement. She says it is a problem she cares about whole-heartedly.
The initiative is a joint effort by PVR Nest and Mumbai Obstetrics and Gynaecological Society (MOGS).
Raveena, who additionally options in a movie for the marketing campaign, stated in a press release: “She’s Ambassador is a CSR (company social duty) marketing campaign to create consciousness amongst younger women within the nation, as these women face many points with regard to their health once they attain puberty.
“It is essential to teach them to deal on points associated to their health, sanitation, vitamin and psychological well-being. I’m very grateful to PVR Nest for giving me this chance to be a part of a marketing campaign of this nature which could be very near my coronary heart.”
The year-long marketing campaign allows faculty women to develop into ‘health champions’ for his or her friends and the group. It hopes to sensitise 10,000 faculty youngsters in 50 faculties by means of 100 workshops.
It will tackle the hidden considerations of adolescents, make health schooling and protected studying accessible to younger women, educate on health planning, affect social and financial integration of adolescents, present youth counselling providers and promote health insurance policies and greatest hygiene practices.
The launch ceremony right here on Tuesday noticed former MP Priya Dutt — Managing Trustee of Nargis Dutt Foundation — as chief visitor.
She stated the marketing campaign is a “step in the appropriate course”.
“It can also be in sync with my endeavour, which is to enhance the lives of youngsters, particularly younger women by means of schooling. It is about time that the society realises the underlying significance of any type of schooling to interrupt stereotypes,” Dutt stated.
The initiative may even give a chance to the collaborating youngsters from faculties to create their very own movies on the 5 thematic areas, after filmmaking workshops. These shall be screened throughout PVR Cinemas’ screens.